HÆC MEURT - FILIPPO SORCINELLI

HÆC MEURT - FILIPPO SORCINELLI

It seems that the end is engraved.

Everything seems to have happened quickly.

There were punches to the chest, everyone condemned,

running closed a chapter,

Because Saturday was coming.

Yet, fear and dread describe the unexpected,

A precious bottle falls into a thousand pieces,

It releases its aroma and speaks in silence.

And yet we knew it.

Death is not the last word.

The stone rolled, and with it

It shakes up my life every day,

It anoints my now sandy skin

So I can soil this cloth

With my inaccuracies.

The now useless ointment frames an empty space.

Rich.

It is the wonder,

THIS DAY.

The HÆC DIES fragrance, from Filippo Sorcinelli’s "Travel Delirium" collection, was presented on the occasion of the Easter celebrations.
Filippo highlights these moments by interpreting in scent certain passages from the Gospel of Mark, notably the moment of astonishment and fear of the women when they realize that the tombstone has been rolled away.
An ideal image to describe this moment, the bottle containing the very costly aromatic oils made from aloe and myrrh that they had prepared to anoint Jesus’ body is thrown to the ground as soon as they see not only the rolled stone but also all the white cloths that wrapped him. Hence the announcement of a young man dressed in dazzling white…
The bottle and the four “wings” that open like a “ritual” are covered with sand and dust, recalling the steps, the path, and the place. But the element that draws attention is the cap, which mimics the stylistic features of the rolled tombstone as it was built in the past.
The piece is entirely covered with a white linen veil, on which the name of the fragrance is reproduced: HÆEC DIES.
The outside of the packaging is also covered with the same linen.