• An independent house born from an unusual journey

    Versatile Paris was born from a bold choice: to create its own path rather than join the major luxury houses. A graduate of the École Supérieure du Parfum in 2019, Coralie Frébourg decided in 2021 to found her own brand. She then partnered with the FLAIR studio and collaborated with renowned perfumers such as Amélie Bourgeois, Anne-Sophie Behaghel, Camille Chemardin and Elia Chiche. Together, they imagined a new form of perfumery: alcohol-free fragrances that are simpler, more direct, transparent and deeply sensory.

    The launch of the first collection in October 2021 marked a turning point. The first five perfume extracts were inspired by universal life moments and immediately resonated with an audience seeking authenticity and emotion. In less than three years, the brand expanded its offering to nine alcohol-free perfumes, three scented candles, a book, a body care range and more than 350 points of sale across 34 countries.


    A committed vision of contemporary perfumery

    The Versatile Paris fragrances stand out for their alcohol-free formulation, their high concentration, their manufacture in France and their commitment to offering inclusive, unisex luxury that is respectful of the skin. Each fragrance is conceived as an extension of the intimate, an emotion on the skin, a moment to relive.

    Since 2024, Versatile Paris has also offered a line of body care products, extending the olfactory experience on the skin. These new products illustrate the brand’s ambition to remain at the intersection of skincare and niche perfumery, offering clean, effective formulas within a coherent sensory logic.


  • Versatile Paris, a fragrance of the future

    Versatile Paris establishes itself as one of the most innovative brands of the new generation of niche perfumery. By combining olfactory expertise, personal storytelling and a commitment to more responsible beauty, it builds a serious alternative to industry standards. Choosing a Versatile Paris perfume means adopting an alcohol-free, highly concentrated fragrance, made in France, designed to accompany everyday emotions.

    Both creative, bold and deeply human, Versatile Paris continues to write an original story in the world of perfume.