Jéroboam, a niche perfume house born from ORIGINO

At the origin of Jéroboam is ORIGINO, a base built around a musk cocktail imagined by independent perfumer Vanina Muracciole. This concentrated "musk sphere" in perfume extract becomes the starting point for an olfactory universe conceived by François Hénin, founder of Jovoy. What was meant to be an exploration becomes a signature.

Jéroboam perfume extracts, intensity and unapologetic sillage

François Hénin wanted to create perfumes in their most concentrated expression. The extrait possesses a particular nobility, a density crafted for striking sillage. At Jéroboam, concentration becomes a manifesto. The compositions are designed for confident personalities who understand the power of fragrance. Here, the scent is not discreet. It asserts a presence, an aura, almost a strategy. Perfume becomes a tool of seduction, direct and effective.

Jéroboam Paris, 30 ml bottle and urban nomad spirit

Contrast is at the heart of Jéroboam. A 30 ml bottle, compact and travel-ready, that references the three-liter bottles called "jeroboams." This scale play reflects the brand's spirit: small format, great intensity. Designed for urban nomads, these perfume extracts fit into modern daily life.