Park 1923

  • The Perfume of Natural Heritage

    PARCO1923 transports you through the bewitching scents of centuries-old trees and ancient forests; true guardians of rare and delicate flowers that have been preserved over time. Explore the unspoilt treasure of the National Park of Abruzzo, Lazio and Molise and let yourself be captivated by its timeless beauty.

    A History Rooted in Nature

    At the twilight of the 19th century, an extraordinary story took shape for the PARCO1923 brand. It takes root in the fight against the extinction of the Marsican brown bear and finds its culmination in 1923, when the royal seal seals the birth of one of the oldest parks in Europe. Delve into the origins of this iconic park and learn about its deep commitment to nature preservation.

    The Fragrant Harmony of Nature

    The smells and colors of these places associated with the beauty of its rivers and streams have inspired the synthesis of this natural Eden, in an elegant and delicate fragrance. Discover a PARCO1923 fragrance collection that captures the essence of this unique landscape through botanical notes and sensory memories.

  • The Alchemy of Endemic Plants and Local Materials

    The endemic plants of the region used over the centuries as medicines are combined with local materials, soft stone and beech wood, intended to imprison a perfume made of botanical secrets and sensory memories. PARCO1923 embodies the very essence of the preserved territory.

    By choosing PARCO1923, you can contribute to the preservation of this unique natural heritage. Part of the profits are donated to the Abruzzo National Park, supporting its conservation efforts.