• The Primordial Waters, niche fragrance: Primary Color and the essential care

    Primary Color, the iconic fragrance of the Primordial Waters, lends its signature to a so-called essential care range. The harmony between purity and delicacy creates a coherent, almost intuitive body experience. The Essential Kit gathers the must-haves to extend this gesture on the skin, without exaggeration, with precision. Nothing forced. Everything breathes. The whole suggests a natural continuity between fragrance and care, a mastered ritual, designed for everyday life (and for those moments when the material speaks for itself). A simple, precise certainty.

    The Primordial Estate: perfume house and creative place

    A few kilometers from Arras, a fourteen-hectare wooded park surrounds a castle steeped in history. The Primordial Estate was, in the 19th century, linked to the Mining Company of Nord-Pas-de-Calais. It must be said that this setting imprints its memory on the creations. Arnaud Poulain gives it a second life, making this place a flagship of luxury craftsmanship made in France. It almost feels like an open-air workshop, where time stretches and clarifies ideas. The Primordial Waters assert themselves here as a rooted, contemporary, precise perfume house.

    Scented objects and olfactory universe: candles, memory of places, Fragrance Passion

    A trilogy of scented decorative objects pays tribute to the industrial buildings of the North. The ceramic columns, fired at over a thousand degrees then glazed (black, ivory, gold), evoke factory chimneys; once the wick is lit, the light awakens the memory of the buildings. Each candle contains a fragrance from the Primordial Waters, poured into a soy vegetable wax, with an untreated cotton wick, detachable and interchangeable elements. The universe can be calmly discovered at Fragrance Passion, without excess. Just the essentials. And the steadiness of the gesture.

  • The Primordial Waters and its collections: Superclassic, Supercritical, Superfluid, Supermassive

    Superclassic inaugurates the house's vision: reference formulas, modern and timeless, inspired by the great classics of the 20th century and reinvented with restraint. Supercritical explores CO₂ extraction, preserving every molecule of a flower, from rose to orange blossom, to crocus or champaca. Superfluid sets spices, resins, precious woods in motion, for compositions with a clear power of attraction. Supermassive, inspired by cosmology and oceanography, works exclusively with the extract. Some will see boldness there. Others, an obvious truth.


    A territory, a material, clear rules of the game. Perfumes, skincare, objects that quietly extend the imprint. The house embraces precision and lets the skin tell the rest. Exploring The Primordial Waters at Fragrance Passion means choosing a rhythm, a way to inhabit time. And perhaps that is, ultimately, where it all begins.