The Fragrance of Natural Heritage

PARCO1923 transports you through the captivating scents of centennial trees and ancient forests; true guardians of rare, delicate flowers that have been preserved over time. Explore the preserved treasure of the Abruzzo, Lazio and Molise National Park and let yourself be captivated by its timeless beauty.

A Story Rooted in Nature

At the end of the 19th century, an extraordinary story unfolds for the PARCO1923 brand. It takes root in the fight against the extinction of the Marsican brown bear and culminates in 1923, when the royal seal marks the birth of one of Europe’s oldest parks. Dive into the origins of this emblematic park and discover its deep commitment to nature conservation.

The Fragrant Harmony of Nature

The scents and colors of these places, together with the beauty of their rivers and streams, inspired the synthesis of this natural Eden into an elegant, delicate fragrance. Discover a PARCO1923 perfume collection that captures the essence of this unique landscape through botanical notes and sensory memories.

The Alchemy of Endemic Plants and Local Materials

The region's endemic plants, used for centuries as medicines, are combined with local materials—soft stone and beech wood—designed to enclose a perfume made of botanical secrets and sensory memories. PARCO1923 embodies the very essence of the preserved territory.

By choosing PARCO1923, you can help preserve this unique natural heritage. A portion of proceeds is donated to the Abruzzo, Lazio and Molise National Park, supporting its conservation efforts.