21 CONDUIT ST - JOVOY

21 CONDUIT ST - JOVOY

Forget everything you know about lavender!

The new fragrance from Jovoy, « 21 Conduit St », revisits this quintessential classic of English perfumery while giving it new life: modern and intriguing.

Whether you remember sachets of dried Norfolk flowers or the wafts from a bottle of genuine British Eau de Cologne; lavender in English perfumery is what scones are to Tea Time.

The result of a four-handed collaboration, 21 Conduit St tints the lavender essence with a singular radiance. An accord born from a formula by Oli Marlow, fascinated since childhood by this aromatic note, who dreamed of it contrasted, multifaceted, drenched in a tangy, fruity freshness, fevered with resinous notes.

“A lavender sculpted between the freshness of an iced orange, the mischievousness of blackcurrant, the warm bittersweetness of pine” according to Oli Marlow.

His meeting in Paris with perfumer Marie Schnirer (Laboratoire Maelstrom) opened him to new raw materials, notably a quality of Java Vetiver that enriches the whole with smoky and earthy swirls.

“An original note of hashish” specifies Marie Schnirer.

But for her, “The secret of 21 Conduit St is first the richness of a dual lavender. An essential oil, very aromatic, and an absolute, whose coumarinic notes, those of a plant dried for several days in the sun, shine through to the woody base of the perfume.”

It is also a lavender dressed in the freshness of citrus and the fruity nuances of fir balsam, whose candied accents sketch an alluring amaretto accord, balanced by a woody, dark and mysterious facet.

Refined, intense, and bold, 21 Conduit St exudes that English elegance, always tinged with a hint of impudence, which makes all its charm.

A signature scent you always come back to, a sure “gentleman” favorite that men adore. And that women rave about.

Fantastic aromatic and modern lavender. 21 Conduit St breaks all the rules of this immense classic with generous vetiver and rhubarb at the opening, leaving its wearer between classic lavender and a disquieting “hashish” accord.

Top Notes
Rhubarb
Lavender
Bergamot
Grapefruit

Heart Notes
Amaretto
Balsam Fir

Base Notes
Woods
Ambroxan
Tonka