Zhufu is a perfume house born from a rare intention: to transform perfume into a blessing.

Its name, 竹浮, echoes the Mandarin word 祝福 — “blessing” — setting out a clear philosophy from the very beginning: every fragrance is a wish, every note a thought carried to the person who receives it. With Love, Be Blessed.

The house draws inspiration from bamboo — a symbol of resilience, lightness, and balance — and from the contemplation of the present moment. This balance between fleeting joy and lasting serenity lies at the heart of every composition, crafted from natural essential oils carefully selected to bring together olfactory beauty and pure ingredients.

The bottle itself tells this story: its silhouette is inspired by the graceful shape of bamboo, and the character 福 (prosperity, happiness) is engraved on its base — a detail invisible at first glance, yet deeply symbolic.

Zhufu is also a brand that stands by its commitments. Its packaging is made from FSC-certified paper, with no EVA foam or plastic. The metal components are recycled and reused. Braille is included on almost all products, and the inserts can be detached and turned into scented cards or postcards — an invitation to extend the experience far beyond the bottle.

A house that sells more than just perfume. It offers something to pass on.