Founded in Dubai, the house builds its fragrances around a fundamental balance: oud, rich and deep, rooted in the rituals and scent memory of the Middle East, meets the subtlety of a precise touch, the right nuance, neither more nor less. It is this dialogue between depth and lightness that defines the identity of Touch of Oud.

Its creations do not seek to seduce through excess. They are composed with intention — emotionally resonant, long-lasting, designed to linger long after the first impression. Like memories, places, moments that settle in without quite knowing why.

Oud signs each fragrance. The touch reveals its clarity. Together, they form a house whose every scent is a ritual of identity — written in Arabic, whispered in oud, offered to the senses.